There is a lot of evidence that the Culture of Innovation (innovative behaviors) is the primary driver of innovation in most corporations. Corporate leaders are the foundation, since the way people behave is a reflection of the leaders’ behavior. The challenge is how the leaders can build and manage such a culture, especially if starting without a well established history. Let’s have a look at a proposal on how to achieve this by building a simple and helpful tool.
Our expert in Strategy and Innovation Jay Rao, professor in Babson College, introduces in this Glance how we need to build and manage an Innovation Sandbox. This is done in five steps:
“The elements that make up a truly innovative company are many: a focused innovation strategy, a winning overall business strategy, deep customer insight, great talent, and the right set of capabilities to achieve successful execution. More important than any of the individual elements, however, is the role played by corporate culture — the organization’s self-sustaining patterns of behaving, feeling, thinking, and believing — in tying them all together.” (The Global Innovation 1000, Why Culture is Key, Issue 65, Winter 2011) 
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